Terms of sale
This is a courtesy translation. In the event of any discrepancy between this English version and the French version, the French version prevails.
TERMS AND CONDITIONS OF SALE OF MY SELF KEY (MSK)
Last updated: 22 October 2026
Article 1. Identity of the seller
MY SELF KEY (MSK), a simplified joint-stock company with share capital of €1,000.
Registered office: 90 bis rue de Fougères, 35700 Rennes, France.
Correspondence and returns address: 63 bis rue de Sèvres, 92100 Boulogne-Billancourt, France.
Rennes Trade and Companies Register 105 392 898, SIRET 105 392 898 00018, EU VAT number FR28 105 392 898, business code (APE) 47.91B.
Chair and publication director: Ms Léa Bauchet.
Email: contact@myselfkey.fr. Telephone: +33 7 81 52 22 53.
Website host: Shopify International Limited, The Sidings, 4th floor, Grand Canal Quay, Dublin D02 E7K8, Ireland.
Unique identifier of the Seller under extended producer responsibility for household packaging (article L.541-10-13 of the French Environmental Code): FR561221_01LRJO.
Article 2. Purpose and scope
These Terms and Conditions of Sale govern all sales concluded on the myselfkey.fr website between MY SELF KEY (MSK) (the "Seller") and any natural person acting for purposes outside their trade or profession (the "Customer").
They cover the physical products sold on the shop (the My Self Key keychain and its accessories) and, during the pre-sale, the one-year plan sold with the keychain (article 4a). Otherwise, they do not govern the use of the My Self Key app, the service or the subscriptions taken out in the app (the "plans"), which are governed by the app's terms of use and sale: qr.myselfkey.fr/cgu.
Placing an order implies full acceptance of these terms, in the version in force on the date of the order. The Seller may amend them at any time; the terms applicable to an order are those accepted when it was confirmed.
Keychains provided by a company to its employees, and talks and workshops ordered by a legal entity (company, school, local authority, association) are subject to a quote and specific terms; these Terms apply to them only where those specific terms are silent.
These Terms and the contract are drawn up in French. An English translation is provided for convenience; in the event of any discrepancy, the French version prevails.
Article 3. Products and services
The Seller offers the My Self Key connected keychain, in black or purple (colour chosen when ordering): an electronic key with an SOS button, connected over Bluetooth to the wearer's phone and used with the My Self Key app; an emergency QR code, on a separate tag attached to the same keyring; a standalone sound alarm. It comes with the Safe Cup, an accessory that covers your glass: it does not guarantee the absence of contamination.
The box also contains a bag of beads, thread and a heart bead, to make the keychain strap yourself. Small parts: keep out of reach of children under three.
Essential warning. My Self Key is not an emergency service. Nobody at My Self Key monitors alerts, calls back or contacts the emergency services on your behalf: there is no monitoring centre. The SOS button notifies the loved ones chosen by the wearer, depending on their subscription plan: by text message with a link to follow their location (and by an automated call for the first alerts of the month), or only by a notification in the app of their connected loved ones. Without a plan, no alert is sent.
Texts and calls are only sent to French numbers (+33). The automated call is only made for the first 5 alerts of the month. Beyond 10 alerts in the same month, no more texts or calls are sent: only loved ones connected through the app still receive a notification. Notifications are limited to 20 alerts a day.
For an alert to go out, you need: the phone nearby (about twenty metres), switched on and charged; Bluetooth on and the key paired; the app installed, left running in the background, with location permission; a network (mobile data or Wi-Fi); an active plan. The key has no GPS and no SIM card: the location comes from the phone.
The emergency QR code does not notify anyone: it lets the person who scans it, with a connected smartphone, see who to call, without your phone. The sound alarm works without a phone, without a network and without a subscription.
In case of danger, call 112 or 17 in France, 3919 for violence against women in France, or text 114 if you are unable to speak.
The contents of the keychain are shown on its page before ordering. It is offered within the limit of the 1,500 units of the pre-sale (see article 8).
Spare parts. In accordance with article L.111-4 of the French Consumer Code, the Seller informs the Customer that no spare parts are available for the keychain, except for its standard coin-cell battery (CR2032), which the wearer can replace and which is available in shops.
Coin-cell battery. Warning, coin-cell battery. Keep the key and batteries, new or used, out of reach of children. Swallowing a coin-cell battery can cause serious internal burns in as little as two hours and can lead to death. If in doubt, see a doctor immediately or call 15 or 112. Take used batteries to a collection point.
Article 4. App and subscriptions
The My Self Key app is free. It is needed to pair the key, activate the QR page and use the connected features; it requires a compatible smartphone (Android 7.0 or later, or an iPhone with iOS 16.4 or later; the app is not designed for iPad) with Bluetooth Low Energy, and a data connection. It will be available on Google Play and the App Store by the time the keychain is delivered, and by 31 December 2026 at the latest.
Buying the keychain does not include any subscription. For the SOS button to notify your loved ones, you need a subscription plan. Four plans are offered (Appli, Solo, Premium and Famille), paid monthly with no minimum term or paid yearly. They are taken out in the app, through Google Play or the App Store. During the pre-sale only, a one-year plan can also be bought on the shop with the keychain, under the conditions of article 4a. Their content, price, duration, renewal, cancellation and the right of withdrawal that applies to them are set out in the app's terms of use and sale: qr.myselfkey.fr/cgu. The price that applies is the one shown in the app and in the app store at the time of purchase.
Without a plan, the key stays connected to the phone and the QR page remains visible with up to two loved ones, but pressing the SOS button only opens the screen to call 112: no alert is sent to loved ones. The sound alarm and the Safe Cup do not depend on any subscription.
Article 4a. One-year plan bought on the shop during the pre-sale
Offer. During the pre-sale described in article 8, and only then, the Seller offers on the shop a one-year subscription to the Solo, Premium and Family plans (3, 4 or 5 people). This plan is bought only with keychains in the same order, one keychain per person covered: one keychain for Solo or Premium, three for Family 3 people, and so on. It is never sold on its own. The content of each plan is described on the Plans and prices page and in the app's terms: qr.myselfkey.fr/cgu.
Price. The price is shown including VAT on the shop and paid once, when ordering. It is a special price reserved for the pre-sale.
Duration. The plan lasts one year from the day the Customer activates it. It does not renew automatically. One month before the end, then 7 days before and on the last day, the Seller writes to the Customer: to continue, simply choose a plan in the app, at the app's terms and price.
Activation. When ordering, the Customer receives by email an activation code and instructions. They activate the plan whenever they wish, with this code, at qr.myselfkey.fr/activer (page open once the My Self Key app is released, by 31 December 2026 at the latest), within 12 months of the order. Creating an account in the app does not start the plan: only the Customer entering the code starts it. Nothing runs before this activation. The code is valid for 12 months from the order. After that, it can no longer be activated and the price is not refunded. However, if the Customer could not activate it within that period because the activation page or the app was not available, the Seller refunds the full price. The Customer may also write to contact@myselfkey.fr so that their situation can be reviewed with them. The expiry of the code does not limit the Customer's legal rights in the event of failure to supply or lack of conformity of the digital service. For the Family plan, the holder activates the plan once: the year starts and ends on the same day for everyone covered. Each person has their own account and their own key. With the Premium plan, one keychain tool may be given or replaced once during the year of the plan. With the Family plan, this benefit is limited to a single tool for the whole household during the year of the plan. In both cases, the request can be made after 4 full months following activation.
Cancellation and withdrawal. The Customer has fourteen (14) days from the order to withdraw from the plan, without giving a reason, by the means set out in article 10. If the plan has not been activated, the Seller refunds the full price. If, when activating, the Customer expressly asked for the service to start before the end of the withdrawal period, the Seller refunds the price minus an amount proportionate to the service already provided up to the withdrawal (article L.221-25 of the French Consumer Code). Without such an express request, nothing is withheld. If the Customer cancels their keychain pre-order before dispatch (article 8), or withdraws from the purchase of the keychains bought with the plan (article 10), the plan is cancelled and refunded on the same terms.
The plan is not shipped: it involves no delivery costs.
Article 5. Prices
Prices are shown in euros (€), inclusive of any applicable taxes. They do not include delivery costs, which are shown before the order is confirmed (see article 9). The applicable price is the one displayed at the time the order is confirmed.
Article 6. Orders
The Customer selects their products, checks the order summary, corrects any errors and then confirms. Confirmation constitutes conclusion of the contract and acceptance of these terms. A summary confirmation is sent by email on a durable medium.
In accordance with article L.213-1 of the French Consumer Code, the Seller archives every contract worth €120 or more for ten (10) years from delivery and guarantees the Customer access to it on simple request at contact@myselfkey.fr.
Article 7. Payment
Payment is made online, securely, using the methods offered at checkout (bank card, Shop Pay or Apple Pay in particular), through the Shopify platform. The full price is charged when the order is placed, including for products sold as pre-orders (see article 8).
Article 8. Pre-orders, delivery date, delay and cancellation
Physical products are sold as pre-orders: they are in production and the price is charged when the order is placed, for deferred delivery.
The keychain is sold as part of a pre-sale of 1,500 units, open until Tuesday 10 November 2026 at 11:59 pm (Paris time), or earlier if all 1,500 units are sold.
Delivery by 31 December 2026 at the latest. This date is repeated before the order is confirmed and in the order confirmation email.
The shipping times stated in the Shipping Policy apply only to delivery of the parcel, once the finished products have been received from production.
The Customer may cancel their pre-order at any time until dispatch, by simple email to contact@myselfkey.fr, and obtain a full refund of the sums paid (price and delivery costs) no later than fourteen (14) days after the Seller receives the request.
If the Seller cannot deliver by 31 December 2026 at the latest, it will inform the Customer by email without delay once it becomes aware of this. The Customer may then accept a new date or cancel their order and be refunded in full on the same terms, without prejudice to the rights set out in the next paragraph.
In accordance with articles L.216-6 and L.216-7 of the French Consumer Code, if the Seller fails to deliver by the stated date, the Customer may ask the Seller, in writing, to deliver within a reasonable additional period; if that period passes without delivery, the Customer may terminate the contract. The Customer may also terminate the contract immediately if the Seller refuses to deliver, if it is clear that the Seller will not deliver, or if the delivery date was an essential condition of the order for the Customer. On termination, the Seller refunds all sums paid no later than fourteen (14) days after termination.
Article 9. Delivery and shipping costs
For now, products are delivered to mainland France only. They are delivered by Mondial Relay, as chosen by the Customer when ordering, to a pickup point or a locker (€2.99), or to the address the Customer gives (€3.99). Delivery is free from €50 (cart total, donations included). Delivery costs are always shown before the order is confirmed.
Risk passes when the product is physically handed over to the Customer. If a parcel is damaged or lost, the Customer should contact contact@myselfkey.fr: the Seller is responsible for delivery up to the point the product is handed over.
Article 10. Right of withdrawal
The Customer has fourteen (14) days to withdraw, without giving a reason, from the day on which the Customer, or a third party designated by the Customer other than the carrier, takes physical possession of the goods (or of the last item where several items are delivered separately). For services, this period runs from the conclusion of the contract.
Withdrawing online. The Customer can withdraw directly on the shop, from the page Withdraw from the contract here ("Se rétracter du contrat ici"). The Seller acknowledges receipt of the withdrawal by email, without delay.
The Customer may also notify their decision by any other unambiguous statement: email to contact@myselfkey.fr, or letter to MY SELF KEY, 63 bis rue de Sèvres, 92100 Boulogne-Billancourt, France. The Customer may use the model form set out in the annex to these terms, but is not required to do so.
The direct cost of returning the product is payable by the Customer. It depends on the weight of the parcel and the carrier chosen; as a guide, allow between €5 and €10 from mainland France.
The Customer returns the product to the returns address given in article 1 without undue delay and no later than fourteen (14) days after communicating their decision to withdraw.
The Customer may handle and try the product as they could have done in a shop. Only a loss in value resulting from handling beyond what is necessary to establish the nature, characteristics and proper functioning of the goods may be deducted from the refund.
The Seller refunds all sums paid, including standard outbound delivery costs, no later than fourteen (14) days after receiving the decision to withdraw, using the same payment method as the order. The Seller may withhold the refund until the goods have been received back, or until the Customer provides proof of dispatch, whichever comes first.
Exceptions. In accordance with article L.221-28 of the French Consumer Code, the right of withdrawal does not apply to digital content not supplied on a tangible medium where performance has begun after the Customer's prior express agreement and express waiver of that right.
Subscriptions. Withdrawal from a subscription taken out in the app is not governed by these Terms but by the app's terms of use and sale (qr.myselfkey.fr/cgu): for Google Play, through the form qr.myselfkey.fr/renoncer; for the App Store, through Apple.
Article 11. Workshops and talks
Self-defense workshops and prevention talks are not sold on the shop. They are subject to a quote and specific terms (see article 2).
Article 12. Legal guarantees
Notice required by article D.211-2 of the French Consumer Code.
The consumer has a period of two years from delivery of the goods to obtain the benefit of the legal guarantee of conformity in the event of a lack of conformity appearing. During that period, the consumer need only establish the existence of the lack of conformity, not the date on which it appeared.
Where the contract of sale of the goods provides for the continuous supply of digital content or a digital service for a period of more than two years, the legal guarantee applies to that digital content or digital service throughout the planned supply period. During that period, the consumer need only establish the existence of the lack of conformity affecting the digital content or digital service, not the date on which it appeared.
The legal guarantee of conformity requires the trader, where applicable, to supply all updates necessary to maintain the conformity of the goods.
The legal guarantee of conformity entitles the consumer to repair or replacement of the goods within thirty days of their request, free of charge and without major inconvenience to them.
If the goods are repaired under the legal guarantee of conformity, the consumer benefits from a six-month extension of the original guarantee.
If the consumer requests repair but the seller insists on replacement, the legal guarantee of conformity is renewed for a period of two years from the date the goods are replaced.
The consumer may obtain a reduction in the purchase price while keeping the goods, or terminate the contract and be refunded in full against return of the goods, if:
1. The trader refuses to repair or replace the goods;
2. Repair or replacement takes place after a period of thirty days;
3. Repair or replacement causes major inconvenience to the consumer, in particular where the consumer definitively bears the cost of taking back or removing the non-conforming goods, or bears the cost of installing the repaired or replacement goods;
4. The non-conformity of the goods persists despite the seller's unsuccessful attempt to bring them into conformity.
The consumer is also entitled to a reduction in the price of the goods or to termination of the contract where the lack of conformity is so serious as to justify immediate price reduction or termination. In that case the consumer is not required to request repair or replacement first.
The consumer is not entitled to terminate the sale where the lack of conformity is minor.
Any period during which the goods are immobilised for repair or replacement suspends the remaining guarantee period until the repaired goods are delivered.
The rights set out above arise from the application of articles L.217-1 to L.217-32 of the French Consumer Code.
A seller who obstructs the legal guarantee of conformity in bad faith is liable to a civil fine of up to €300,000, which may be increased to 10% of average annual turnover (article L.241-5 of the French Consumer Code).
The consumer also benefits from the legal guarantee against hidden defects under articles 1641 to 1649 of the French Civil Code, for a period of two years from discovery of the defect. That guarantee entitles the consumer to a price reduction if the goods are kept, or to a full refund against return of the goods.
One-year plan bought on the shop. This plan (article 4 bis) is a digital service supplied for one year from its activation. It benefits from the legal guarantee of conformity for digital content and digital services:
The consumer is entitled to invoke the legal guarantee of conformity if a lack of conformity appears within one year of the supply of the digital content or digital service. During that period, the consumer need only establish the existence of the lack of conformity, not the date on which it appeared.
The legal guarantee of conformity includes the obligation to supply all updates needed to keep the digital content or digital service in conformity for one year.
The legal guarantee of conformity entitles the consumer to have the digital content or digital service brought into conformity without undue delay following their request, free of charge and without major inconvenience to them.
The consumer may obtain a price reduction while keeping the digital content or digital service, or may end the contract and obtain a full refund in exchange for giving up the digital content or digital service, if:
1. The trader refuses to bring the digital content or digital service into conformity;
2. Bringing the digital content or digital service into conformity is unjustifiably delayed;
3. The digital content or digital service cannot be brought into conformity without costs imposed on the consumer;
4. Bringing the digital content or digital service into conformity causes major inconvenience to the consumer;
5. The lack of conformity of the digital content or digital service persists despite the trader's unsuccessful attempt to bring it into conformity.
The consumer is also entitled to a price reduction or to termination of the contract where the lack of conformity is so serious that it justifies an immediate price reduction or termination. The consumer then need not first request that the digital content or digital service be brought into conformity.
Where the lack of conformity is minor, the consumer is entitled to cancel the contract only if the contract does not provide for payment of a price.
Any period during which the digital content or digital service is unavailable for the purpose of being brought back into conformity suspends the remaining guarantee period until the digital content or digital service is supplied in conformity again.
These rights result from articles L. 224-25-1 to L. 224-25-31 of the French Consumer Code.
A trader who in bad faith obstructs the legal guarantee of conformity is liable to a civil fine of up to €300,000, which may be raised to 10% of average annual turnover (article L. 242-18-1 of the French Consumer Code).
The consumer also benefits from the legal guarantee against hidden defects under articles 1641 to 1649 of the French Civil Code, for two years from discovery of the defect. That guarantee entitles the consumer to a price reduction if the digital content or digital service is kept, or to a full refund in exchange for giving up the digital content or digital service.
To invoke either guarantee, the Customer should contact contact@myselfkey.fr. Nothing in these terms reduces or excludes these legal guarantees.
Article 13. Liability
The Seller is liable as of right for the proper performance of the distance contract, in the circumstances set out in article L.221-15 of the French Consumer Code.
The Seller cannot, however, be held liable for non-performance in the event of force majeure, an unforeseeable and insurmountable act of a third party, or fault on the part of the Customer. Given the nature of the product described in article 3, an alert can only reach loved ones if the phone is nearby, switched on and charged, Bluetooth is on, the app is installed, left running in the background and allowed to use location, the phone has a network and a plan is active. The loved ones must also be able to receive it: a text message depends on their carrier, a call may be blocked by a call-blocking app or go to voicemail, a notification depends on their phone. The Seller therefore cannot guarantee that an alert will arrive.
These limits do not set aside our contractual obligations, the legal guarantees, or any liability that cannot lawfully be excluded. Nothing in this article limits the Seller's liability in the event of personal injury, gross negligence or wilful misconduct.
Article 14. Personal data
The Customer's personal data is processed by MY SELF KEY (MSK), as controller, for order management, delivery, invoicing, customer service and, subject to the Customer's consent, sending commercial communications.
The Customer has rights of access, rectification, erasure, restriction, objection and portability, as well as the right to give instructions about what happens to their data after their death. These rights can be exercised at contact@myselfkey.fr. The Customer may lodge a complaint with the French Data Protection Authority, the CNIL (www.cnil.fr).
Details of the shop's processing are set out in our Privacy Policy. Data processed by the app (account, loved ones, alerts, locations, QR page) is covered by the app's privacy policy: qr.myselfkey.fr/confidentialite.
Article 15. Customer service and complaints
Any question or complaint may be sent by email to contact@myselfkey.fr, by telephone on +33 7 81 52 22 53, or by post to MY SELF KEY, 63 bis rue de Sèvres, 92100 Boulogne-Billancourt, France. We usually reply within three (3) working days.
Article 16. Consumer mediation
In accordance with articles L.611-1 et seq. of the French Consumer Code, every consumer has the right to use a consumer ombudsman free of charge with a view to the amicable resolution of a dispute with a trader.
After sending a written complaint to our customer service (contact@myselfkey.fr), and failing a satisfactory reply within two (2) months, the Customer may refer the matter free of charge to the ombudsman covering MY SELF KEY (MSK):
CM2C, Centre de la Médiation de la Consommation de Conciliateurs de Justice
49 rue de Ponthieu, 75008 Paris, France
Online submission: https://www.cm2c.net
Email: contact@cm2c.net, telephone: +33 1 89 47 00 14
The ombudsman must be contacted within a maximum of one (1) year from the written complaint sent to the trader.
Article 17. Charitable commitment
For every keychain actually sold and not refunded, the Seller donates €1 to one or more charities working against violence towards women. The beneficiary charities and the amounts paid are published on the site. The Customer may also make a voluntary donation to My Self Key, which funds its work on the ground (kits handed out, access to workshops); this donation is not passed on to these charities.
Article 18. Intellectual property
All elements of the site and of the products (trade marks, logos, text, images, software) remain the exclusive property of MY SELF KEY (MSK) or its partners. Any unauthorised reproduction or use is prohibited.
Article 19. Governing law and disputes
These terms are governed by French law. In the event of a dispute, the Customer may choose to bring proceedings before the court of the place where they lived when the contract was concluded or where the harmful event occurred, or before one of the courts having territorial jurisdiction under the French Code of Civil Procedure.
Annex: model withdrawal form
(Please complete and return this form only if you wish to withdraw from the contract.)
To MY SELF KEY (MSK), 63 bis rue de Sèvres, 92100 Boulogne-Billancourt, France, contact@myselfkey.fr:
I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following service (*):
Ordered on (*)/received on (*):
Name of consumer(s):
Address of consumer(s):
Signature of consumer(s) (only if this form is notified on paper):
Date:
(*) Delete as appropriate.